Behind the Design, Ep. 19: Journey Oct. '23 – Vitality Athletic Apparel

Behind the Design, Ep. 19: Journey Oct. '23

Vitality's Journey Oct. '23 collection includes activewear and loungewear for women and men

Enjoy the Journey

They say it’s not the destination that matters, but the journey. At Vitality, we couldn’t agree more. We’d just add one tiny thing: Wherever your journey takes you, you should make the trip in style.

That’s why we’re so excited for our newest collection: Journey October ‘23.

Journey Oct. ‘23 is a wide-ranging collection of lifestyle and performance styles for both women and men. We’ve packed this launch with cutting-edge fabric tech that lets you roll with the punches in comfort, thoughtful designs that adapt to any situation, performance details that help push you that extra mile, and functional layering pieces for navigating unpredictable fall weather.  Journey Oct. ‘23 is the perfect collection to accompany you on all life’s journeys.

The centerpiece of the collection is Vitality’s game-changing new Studio line.

While other brands simply market their basic couch-and-slouch sweats as lifestyle wear, we actually did the reverse, designing Studio specifically for max comfort on the go—meaning no frumpy fits that make you feel underdressed, no rivulets of back sweat while you schlep through the airport. 

The first time you put on any of these remarkable pieces—the women’s or men’s Studio Short and Jogger, the unisex Studio Hoodie, or the women’s Studio Zip and Studio Shrug—you’ll immediately feel the difference of our lightweight, stretch French terry fabric that lets you layer as you need without overheating you. You’ll also notice the carefully chosen details and fine-tuned fits that give taper and shape for a more elevated, finished look. And most of all, you’ll be shocked at just how versatile these pieces are. As quintessential “to-from” pieces, they’re perfect for the airport, a fall run, heading to yoga, or grabbing a latte to go—because handling whatever life throws at you is exactly what Studio was designed for. 

But there’s a lot more to Journey than just Studio’s layered comfort. This collection also includes stylish and functional new pieces, prints, and colorways in our sibling performance lines of Breeze/Prime and Energy/Kinetic, plus new additions to our fan-favorite Synergy line. 

First up: the sibling lines Breeze for women and Prime for men. We designed these for utmost adaptability. The majority recycled fabric is lightweight and ultra-breathable so it’s perfect for layering during cooler-weather workouts, and to add an extra layer of comfort during even your most intense training sessions, we’ve applied a sweat-wicking and fast-drying treatment. 

In this drop are new classic neutral colorways—Terracotta, Matcha, Ashberry, Mocha, and Oat—for our women’s Breeze Run Short and Breeze Windbreaker as well as landscape-inspired prints and solid colorways for our all-time top-rated men’s Prime Train Short and Prime Jogger. 

We’re also excited to debut a new men’s Prime Windbreaker. This piece was created specifically to help you navigate fall’s unpredictable weather in comfort and style. It’s water-resistant and offers a unique hood shape tailored to sit flat on the crown of the head and frame the face without blocking sightlines. Then, to retain body heat, we gave it a mesh liner, narrow cuffs, and an adjustable cinch at the waist, but so that it wouldn’t hold too much warmth, we gave it a temperature-regulating back vent to supplement the Prime fabric’s ultra-breathability. Then to top it all off, we added side pockets with concealed zippers and reflective details for style and safety during road runs at night.  

Next up is another pair of sibling lines: Energy for women and Kinetic for men. With Energy and Kinetic, we set out to create the ideal workout top, taking the simple workout tank and tee and elevating it into an absolute wardrobe essential. Our mission was to think of every possible reason other gym shirts might cause you to lose focus on your workout—and then engineer them out of existence. So, we developed a lightweight, 100% recycled fabric and loaded it with subtle performance boosts like sweat-wicking, fast-drying, and antimicrobial treatments; strategically placed microperforations for enhanced breathability; UPF 50+ sun protection; and just the right amount of flex and stretch. 

In this drop, we’re debuting new neutral solid colorways for the women’s Energy Tank and men’s Kinetic Tank, and just in time for cooler fall weather, new Energy Long Sleeve and Kinetic Long Sleeve.

Last—and far from least—the Journey collection also includes new Synergy tops. Those who’ve tried Synergy pieces in the past know just how versatile this line is, which is why the new Synergy X Bra and Synergy X Tank are the perfect additions to the Journey collection. 

Seamless, super-soft, and super-stretchy, the Synergy line is renowned among the Vitality Fam for its tendency to become immediate wardrobe staples—but these new Synergy styles take that versatility and comfort to an even higher level. The Synergy X Bra and Synergy X Tank add new dimensions of support to the Synergy line with their crossback straps and—for the first time ever in Synergy—built-in bras. Then we gave them no-dig underbust bands and moldable, removable cups to up the comfort level as you up your intensity. Available in new classic colorways Pearl, Willow, Violet, and Oat as well as our standard black, Midnight, these pieces are comfy, sporty, and stylish all at once. They really can do it all. 

General access to Journey Oct. ‘23 will open October 3rd at 10am MT, with Early Access private shopping starting at 9:30am MT. This collection is ready for anything and you should be too; if you’re in the U.S. and haven’t yet, sign up now for Early Access texts so that you can be sure to snag your favorite pieces before they sell out.

And make sure you prep for launch day by creating a Wishlist. Just click the heart icon next to your favorite pieces! To save (and share!) your picks for even faster checkout, simply log in to your customer account.

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