About Vitality - Premium Athletic Apparel

Purpose is personal.
Purpose is personal.

But fulfilling your purpose is another story. For that, you need a community.

Vitality is more than just an athleisure brand. We’re a society of mutual support, where doers, the daring, and dreamers can draw from—and give back to—the energy of a purposeful collective. The Vitality Fam is here for each other at every stage of every journey, from first step to finish line, from day one to one more rep, because when we lift each other up, we all level up.

Inspired

athleisure

At Vitality, we understand the transformative power of a perfect piece of clothing. It can boost confidence, give an attitude adjustment, or inspire us to see new possibilities. That feeling is why we do what we do.

Get Inspired

We get it.

Shopping for clothes online can feel a little risky. That’s why we work hard to make the entire shopping experience as easy and hassle free as possible.

Free

Exchanges

Label-Free &

Package-Free Returns

Concierge

Customer Service

Top Picks

At Vitality, we understand the transformative power of a perfect piece of clothing. It can boost confidence, give an attitude adjustment, or inspire us to see new possibilities. That feeling is why we do what we do.

Shop the Classics

Let's get technical.

We engineer bespoke fabrics that push the limits of performance, comfort, and sustainability.

Our Fabric Technology

Limitless matchability

We created the Vitality Color System™ to ensure that every item we make comes pre-matched with pieces from past and future collections, fabrics, and styles. The VCS lets you build an effortless everyday wardrobe and extends the wearability of every Vitality item you buy.

Make a Match

Our story

When we started Vitality back in 2018, there weren’t many industries more toxic than fitness or fashion. We knew firsthand just how lonely and isolating it can feel when your wellness journey maybe doesn’t look like everyone else’s or when clothes just don’t seem made to fit your unique body. 

So, working out of a Denver garage with just our personal savings, we scraped together our first production run. We had a vision for a line of well-made athleisure that made us feel strong, comfortable, and confident. We wanted designs, fabrics, and features that would celebrate, not minimize, body diversity. And we had a hunch others might want them too. 

Now, 5 years and almost a million orders later, it turns out they did.

– Taylor, Chloe, and Steve

Follow Us

@SHOPVITALITY

Inspired athelisure designed for everybody in their pursuit of a purposeful existence.