Behind the Design, Ep. 20: Vitality Favorites '23 + Activate

Behind the Design, Ep. 20: Vitality Favorites '23 + Activate

Behind the Design, Ep. 20: Vitality Favorites '23 + Activate

All-Time Greatness

At Vitality, this has been a year of total reinvention. We’ve put in some serious work reengineering our top fabrics, debuting new ones, and overhauling our entire design ethos to be more sustainable and customer-centric. 

But here’s the thing about hard work: If you don’t celebrate your wins, it’s like they never happened at all. 

That’s why for our next collection we’re introducing a brand-new premier performance fabric, Activate, designed to be your ultimate go-to for working hard and crushing goals. And to celebrate this achievement, we’re also bringing out a bonus collection of your Vitality Favorites—restocks and revamps of some of the year’s most beloved colorways and styles. 

 To kick it all off, we cannot WAIT to introduce you to our new Activate line of high-intensity activewear. This is truly top-of-the-line gear engineered for elite performance

With other brands’ high-performance lines, compression always seems to come at the expense of comfort. You end up feeling supported, but also pinched and breathless—and not in a good way. So when designing Activate, we wanted a fabric that stands up to intense workouts with high support and compression and smart designs that free you up to move with power.

We started by engineering one of our highest-compression fabrics yet. Activate is a carefully calibrated blend of polyester and elastane. Polyester gives it a high resistance to pilling and general wear and tear so it’s durable enough to withstand even the most intense workouts, but it also has hydrophobic properties, boosting its sweat-wicking and fast-drying properties. The high amount of elastane then gives the fabric support and compression without compromising comfort.

But the real magic of the Activate line comes from the pieces’ subtle design touches, especially around the hems and seams, where other brands can be especially constrictive. The Activate Pant and Activate Volley Short both feature a compressive, high-waisted shape for robust core support, but we gave them bonded waistbands that actually soften and mold to your body’s unique shape as you wear it. At the thigh and ankle, we went with a seamless laser-cut hem for no-dig comfort.

We gave the Activate Zip Bra a high neckline and crossback straps for extra support for everybody and hook-and-eye closures to let you fine-tune your fit—making it especially great for larger cup sizes!—and then we added a front zipper to make putting on and taking off a breeze. All three of Activate’s debut pieces come in the ultra-sporty Midnight Lime Contrast colorway, pairing perfectly to the Lime colorway from our Vitality Color System™ Bold Palette.

Designed for your most heroic efforts, Activate is activewear with superpowers. 

And to celebrate this achievement, we’re throwing a party. With the Vitality Favorites collection we’re bringing back some of our most popular styles and colorways of the year.

For our Vitality Fam, it’s a chance to get more of the styles they love in colors they’re obsessed with, and for new customers, this is a perfect opportunity to snag pieces our customers really vouch for. 

In our all-time top-rated Cloud II™ line, we’ve got new and restocked colorways like Evergreen, Navy, Mauve, True, Cinnamon, Olive, Plum, Espresso, and Midnight for some of our most beloved styles:

  • Cloud II Pant
  • Cloud II Jumpsuit
  • Cloud II Asym Bra
  • Cloud II Asym Tank
  • Cloud II Sport Dress
  • Cloud II Volley Short
  • Cloud II Jacket
  • Cloud II Scoop Bra
  • Cloud II Scoop Tank

Then, in a move that so many of you have been begging for, we’re finally restocking the Vitality Ascend II Pant and Volley Short in Desert Morning and Volcanic, prints that sold out in record time.

We’ve actually upgraded these prints since the first time around, dyeing the thread and inner fabric for an even more squat-proof look.

And to literally top it all off, we’re introducing two new full-length long-sleeve tops in our Versa line of elevated athleisure basics. The Versa Full Long Sleeve and Versa Open Back Long Sleeve offer flirty femininity but with just the right amound of coverage.

They have staggered-length scoop hems with a raw finish, 4-way stretch, enhanced breathability, and their longer lengths hit the waistband at the perfect point. And with colorways like Terracotta, Pearl, Matcha, Mocha, Oat, Sage, Lavender, Antler, and Midnight, these are instant wardrobe must-haves.

General access to Vitality Favorites ‘23 + Activate will open October 24th at 10 am MT, with Early Access private shopping starting at 9:30 am MT. This collection is full of exciting new styles and most highly requested restocks of the year so we anticipate it selling out VERY fast. If you’re in the U.S. and haven’t yet, sign up for Early Access texts so that you can be sure to snag your favorite pieces before they sell out (again!).

Make sure you prep for launch day by creating a Wishlist. Just click the heart icon next to your favorite pieces! To save (and share!) your picks for even faster checkout, simply log in to your customer account.

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