All you long-time Vitality fans remember. When we pressed go on our design collab with our going-on 5-year top-tier affiliate and wellness/lifestyle creator Chloe Gottschalk Bounds last summer, the collection sold out within literal minutes. Y’all just couldn’t get enough of her performance-slash-everywear ‘fits and limited-edition prints and colorways.
Well, you may want to sit down for this….
On August 15th at 10 am MT, the collab continues! Get ready for the Vitality x Chloe G ‘24 collection.
Vitality x Chloe G ‘24 picks up right where last year’s collection left off, with sweet new limited-edition colorways and prints, a combo of performance and lifestyle pieces to keep you feeling confident and comfy whether you’re hitting the gym or hitting the couch, and adorable new Baby and Toddler Studio sets!
We sat down with Chloe for a glimpse into the design inspo for the new collab:
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Everyone at Vitality is super excited about this collection! Last year’s Vitality x Chloe G ‘23 collab was a massive hit. People went absolutely bananas for it. Tell us a bit about your inspiration for this year’s collection.
My inspiration for this was to build off of what we did last year! I wanted more pink because I just love pink so much and it wouldn’t be a Chloe collection without it, but I also wanted another fun pattern because I LOVE wearing patterns.
I’ve been talking to Vitality about doing stripes for literally 4 years now, so I’m SO excited that it’s finally happening. I wanted a bold color for the stripes and a neutral color so that everyone had a color they loved!
Yet again, the colors and prints for this collection are stellar! How did you pick them?
Since it’s a nearly-fall release, I wanted colors that felt like a good transition from summer to fall. The darker pink matches Princess (from last year) SOOO well, so can be worn with last year’s collection too! But it’s also dark enough that it’s still both a fall shade and one you’ll wear year round.
I also loooooove brown colors, especially for fall and winter, so I had to incorporate that into the collection, too! Brown stripes in fall weather? Perfection.
Ok, tough one: If you had to put together one outfit from this collection for the gym and just one for staying home with the fam, what would you pick and why?
For the gym: Vitality Pulse Pants in Strawberry Milkshake, a Cloud II Convertible Tank in Strawberry, and the Studio Shrug in Princess! I LOOOOOVE the Vitality shrugs so I simply have to include that.
For home, I’d do the Studio Trouser, the Basis Full Tee, and the Studio Hoodie over top of it! A perfect lounging outfit if you ask me.
Is there anything else you’d love for people to know about this collection?
This collection is so special to me because I, once again, got to design pieces that made me feel confident. I was planning the collection when I was 1 year postpartum with Vivienne, trying on samples and doing the photoshoot while I was pregnant with Callahan, and now it’s launching when I’m only 6 weeks postpartum. And at every single stage, I felt beautiful and confident in the pieces!
I think that speaks to the longevity and intention behind the collection. There’s truly a piece for EVERYONE in this collection! I want women to feel beautiful, shmexy, and confident in these clothes no matter where they are in their personal or fitness journey.
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This truly is a hybrid collection designed with everybody in mind. It includes a range of our most versatile and flattering staples:
Cloud II™ everywear styles:
Our all-time top-rated and bestselling Vitality pieces get the full Chloe G treatment. Thes everywear essentials offer the perfect balance of medium compression, ultra-lightweight feel, and marshmallow softness.
We designed these pieces to adapt flawlessly to any style situation, whether it’s working out or going out. With their adjustable, removable, and criss-crossable straps, they can be worn 9 different ways. And for the Cloud II™ Convertible Bra, we even added extra elastic to the top and bottom hems in case you want to wear it as a tube top.
Vitality Pulse™ high-performance pieces:
Vitality Pulse is our line of high-performance gym staples. The Vitality Pulse Pant & Volley Short both have a double Signature Glute Contour Seam™, sleek handfeel, medium compression, and 4-way stretch, plus antimicrobial, fast-drying, sweat-wicking, and cooling properties.
Vitality Pulse Halter Bra & Y Tank
Two throwback styles from last year’s collab collection, the Vitality Pulse Y Tank offers a unique Y-shaped back for extra support, and the Pulse Halter Bra gives that classic halter look in our signature performance fabric.
Basis elevated basics:
Basis Full Tee & Full Rib Tank
Basis is our line of elevated wardrobe staples. These full-length Basis tees go a few inches below the pant line so that no tummy shows—but still hits at the perfect spot to still flatter your waistline.
Studio all-season loungewear:
Made with a lightweight, stretch French terry fabric that lets you layer as you need without overheating, Studio has fine-tuned fits that give taper and shape for a more elevated, finished look. Our Studio Trouser, Shrug, and Hoodie are the ultimate in classy casual, designed for savoring your me time or just casually crushing your to-do list.
And as a special bonus, we’re excited to include new matching Baby and Toddler Studio Trouser Sets for taking your own “dress me, my baby, and my bump” moments to the next level!
The limited-edition colorways and prints for this collection include the solid pinks Strawberry and, a throwback to last year, Princess, “because I just love pink so much and it wouldn’t be a Chloe collection without it!” Plus two delicious new striped prints: Strawberry Milkshake and Chocolate Bar. “I’ve been talking to Vitality about doing stripes for literally 4 years now, so I’m SO excited that it’s finally happening.”
Vitality x Chloe G ‘24 drops August 15 at 10am MT. Note: There will be NO Early Access for this launch, so make sure to browse the collection early and build your Wishlist by clicking the heart icon on your favorite products for quicker shopping on drop day! If last year’s drop was any indication…you NEED to plan ahead for this one to have a chance at snagging your fave pieces!
