Sustainability is Vital – Vitality Athletic Apparel

Sustainability is Vital

Sustainability is Vital - Vitality

How we’re building a more sustainable Vitality

The clothing industry has a problem. It’s among the biggest producers of pollution, landfill waste, and carbon emissions in the world. At Vitality, we’re trying to lead by example, cleaning up our little corner of a dirty industry.

We’re putting sustainability at the center of every decision we make. From production to design to operations, we’re taking bold steps to reduce energy consumption, material waste, and emissions, not just at our facilities, but in our very business model.

"Sustainability is huge to us!  We are continuously branching out to new ideas to improve our impact." – Alexa, Director of Product

Fashion’s traditional seasonal approach to new collections promotes a trend-to-trash consumption cycle. We’re on a mission to upend that cycle by building a radical new business model centered around a transitional design ethos that promotes mix-and-matchability across product lines, collection launches, and seasons

We call it The Vitality Color System.

This shift in approach allows our customers to get more use out of products they already own, extending the life of every individual item.

In our production, we seek out suppliers who share our vision of minimizing environmental impact.

Our bespoke fabrics like Cloud IIDaydream, Evoke, Energy/Kinetic, Versa/Adapt, and Synergy are made with recycled and reclaimed materials, dyed using a water-conserving, zero-waste method, and manufactured at ecological award-winning facilities that employ solar power, energy-efficient machinery, and advanced water-conservation and carbon-reduction practices.

We’ve also taken steps to reduce waste and lessen the environmental impact of every item we ship.

We’ve eliminated hang tags and labels from our products; our garment bags are BPA free, compostable, and recyclable; and the desiccant packets that ship with each piece of clothing are now made from biodegradable and compostable natural materials and filled with eco-friendly, non-toxic bentonite clay.

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