Sustainability is Vital – Vitality Athletic Apparel

Sustainability is Vital

Sustainability is Vital - Vitality

How we’re building a more sustainable Vitality

The clothing industry has a problem. It’s among the biggest producers of pollution, landfill waste, and carbon emissions in the world. At Vitality, we’re trying to lead by example, cleaning up our little corner of a dirty industry.

We’re putting sustainability at the center of every decision we make. From production to design to operations, we’re taking bold steps to reduce energy consumption, material waste, and emissions, not just at our facilities, but in our very business model.

"Sustainability is huge to us!  We are continuously branching out to new ideas to improve our impact." – Alexa, Director of Product

Fashion’s traditional seasonal approach to new collections promotes a trend-to-trash consumption cycle. We’re on a mission to upend that cycle by building a radical new business model centered around a transitional design ethos that promotes mix-and-matchability across product lines, collection launches, and seasons.

This shift in approach allows our customers to get more use out of products they already own, extending the life of every individual item.

In our production, we seek out suppliers who share our vision of minimizing environmental impact.

Our bespoke fabrics like Cloud IIDaydream, Evoke, Energy/Kinetic, Versa/Adapt, and Synergy are made with recycled and reclaimed materials, dyed using a water-conserving, zero-waste method, and manufactured at ecological award-winning facilities that employ solar power, energy-efficient machinery, and advanced water-conservation and carbon-reduction practices.

We’ve also taken steps to reduce waste and lessen the environmental impact of every item we ship.

We’ve eliminated hang tags and labels from our products; our garment bags are BPA free, compostable, and recyclable; and the desiccant packets that ship with each piece of clothing are now made from biodegradable and compostable natural materials and filled with eco-friendly, non-toxic bentonite clay.

In addition to these changes to our fabrics, designs, production processes, and materials, we're also taking steps to extend the wearability of every single pair of leggings, every sports bra, and every pair of shorts we make by creating a way for Vitality customers (based in the U.S.) to resell pre-loved pieces that they no longer wear—without sending these pieces to the landfill.

We call this new resale marketplace Vitality Revitalized.

As Alexa, Vitality’s Director of Product, puts it, “Vitality Revitalized is very exciting for us! We feel it’s very important to give garments a second life. Every year 85% of textiles end up in landfills so we are excited to be a part of reducing this percentage. Vitality Revitalized will give our customers more incentive to resell clothing instead of throwing it away. We think this program is a perfect step to reduce our impact on the environment.” 

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