Giving Back – Vitality Athletic Apparel


Giving back has been a key pillar of our mission since the very beginning. At Vitality’s core, we strive to support and amplify organizations that create an impactful change in the lives of those who need it most. This brand is deeply rooted in community, and we are overwhelmingly grateful that together, we are able to make a difference in projects and organizations we are passionate about. Together we have raised $500,000+ and we are just getting started. 

Special Olympics provides year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. Special Olympics gives the athletes continual opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community. 

Special Olympics Colorado makes an impact on over 16,000 athletes by offering 21 sports and over 1,800 health screenings for athletes annually. In addition to sports offered, Special Olympics Colorado offers programming around leadership, community building, inclusive health and fitness, and more; all of which are empowering people with intellectual disabilities (ID) to create a more welcoming and inclusive Colorado.  

Donation: $25,000

< class="half-media-text__title">It Gets Better Project

The It Gets Better Project is a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.

What started as a social media campaign with over 70,000 people sharing their stories in 2010, turned into a global non-profit that reaches millions of young people each year through inspiring programming, educational resources, international affiliates in 19 countries, and access to an arsenal of community-based service providers. 

The It Gets Better Project fulfills its mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe in three ways:

Storytelling and Media: Storytelling is at the center of our global effort to empower LGBTQ+ youth. We work in all forms of media to bring messages of hope to LGBTQ+ youth, spark conversations about the challenges they confront, and inform and positively influence their sexual orientation and gender identity journey.

Global: The It Gets Better Project works with like-minded organizations around the world to bring life-affirming storytelling initiatives to local LGBTQ+ youth communities. Our work now spans four continents and eight languages making us the world’s largest storytelling effort to empower LGBTQ+ youth! International affiliates* are independent organizations with licenses to do business as It Gets Better in their country.

Education: It Gets Better stories can inspire empathy and understanding in others. With a premier youth ambassador program and a growing library of free educational resources delving into the LGBTQ+ experience, tens of thousands of high school students are engaged through It Gets Better EDU programming every year.

Amount Donated: $10,000

Active Minds

Active Minds is the nation’s premier nonprofit organization supporting mental health awareness and education for young adults. Through education, research, advocacy, and a focus on young adults ages 14–25, Active Minds is opening up the conversation about mental health and creating lasting change in the way mental health is talked about, cared for, and valued in the United States. 

“We believe no one should have to struggle alone. By empowering young adults to speak openly about mental health, we can reduce stigma, encourage help seeking, and prevent suicides.”

Amount donated: $20,000

Girls, Inc.

Girls Inc. is a non-profit organization dedicated to developing the whole girl, supporting, mentoring, and guiding girls in an affirming, pro-girl environment. With a mission to inspire all girls to be strong, bright, and bold, Girls Inc. creates a safe environment to teach girls the essential tools for a successful future.

You can find their network of organizations at more than 1,500 sites in 350 cities across the United States and Canada.

Amount donated: $10,000


Thurgood Marshall College Fund is the nation's largest organization exclusively representing the Black college community. TMCF is dedicated to positively impacting the lives of students from historically Black colleges and universities and predominantly Black institutions. The organization provides higher education scholarships to students from diverse backgrounds and connects them to top-tier employers for internships and jobs – providing access to lifelong rewards.

Amount donated: $19,137

American Red Cross

Vitality is a part of the 365 Giving Circle as a Gold Level Partner for the American Red Cross. American Red Cross is 90% volunteer-led and works tirelessly to bring aid, comfort, and safety to those impacted by disaster through food, shelter, recovery services, and more. The ARC is currently providing relief for those affected by the Colorado wildfires and the Kentucky tornadoes, and has aided in the disaster response efforts of Hurricane Ida, the west coast wildfires of 2020, and more.

Amount donated: $50,000

CARE International

With a mission centered on serving individuals and families in impoverished communities in the world, CARE works to fight global poverty and create lasting change by: strengthening capacity for self-help; providing economic opportunity; delivering relief in emergencies; influencing policy decisions at all levels; and addressing discrimination in all its forms. CARE places special focus on working alongside impoverished women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty.

Amount donated: $10,000


Family Promise serves children and families experiencing, or at risk of, homelessness through community-based Affiliate programs across America. They provide support for these Affiliates to help them empower families in achieving and maintaining sustainable independence.

Amount donated: $10,000


Mental Health America is an organization dedicated to helping all people live mentally healthier lives. As many people — including our own — struggle with mental health, we are so proud to support an organization committed to mental health recovery, breaking the stigma against mental health disorders, and promoting mental health equity so that ALL individuals are provided the services and support they need. 

Amount donated: $30,000

Dress For Success

Dress for Success Worldwide is an organization dedicated to uplifting impoverished women around the world by supplying professional attire, development tools, and much more. Their goal is to break the cycle of poverty and guide women in obtaining better, safer futures, helping them achieve economic independence and self-sufficiency.

Amount donated: $30,000

Accion Opportunity Fund

Opportunity Fund and Accion US Network have joined forces to form a new brand, Accion Opportunity Fund, with the goal of providing financial resources that lift up entrepreneurs regardless of where or who they are. Accion Opportunity Fund promotes financial inclusion and fights for legal protections for small business owners, acting as a financial support system for small businesses that advances racial, gender, and economic justice for all.

Amount donated: $30,000

Toys For Tots

Approximately 15 million children live in poverty, many of whom have never received a holiday gift. Toys for Tots coordinates community toy drives to ensure children in need get to experience a little bit of holiday cheer.

Amount donated: $30,000

Operation Underground Railroad

Operation Underground Railroad is hard at work paving the way for permanent eradication of sex trafficking by rescuing victims and expediting the arrests of traffickers globally. O.U.R. has gathered the world's experts in extraction operations and in anti-child trafficking efforts to bring an end to child slavery and is dedicated to bringing justice to perpetrators, and recovery and rehabilitation for survivors.

Amount donated: $30,000

World Central Kitchen

World Central Kitchen (WCK) is a source of food relief for communities in need. WCK organized the #ChefsForAmerica Covid-19 response team to support dozens of cities across the U.S. and safely provide as many as 200,000 meals per day to those suffering in the wake of disasters, supporting communities in need including schools, community centers, healthcare facilities, senior centers, and first responders.

Amount donated: $30,000

Equal Justice Initiative

The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, challenging racial and economic injustice and protecting basic human rights for the most vulnerable people in American society.

Amount donated: $15,000

Color Of Change

Color Of Change helps you do something real about injustice, designing campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward, until justice is real.

Amount donated: $15,000

NAACP Legal Defense and Educational Fund

NAACP Legal Defense and Educational Fund is America’s premier legal organization fighting for racial justice. LDF fights for structural changes that expand democracy, eliminate disparities, and achieve racial justice, through litigation, advocacy, and public education. LDF defends civil rights protections, and works to improve the quality and diversity of judicial and executive appointments.

Amount donated: $71,265

Feeding America

Feeding America has been on a mission to end hunger as the nation’s largest domestic hunger-relief organization for over 40 years. Every dollar donated to Feeding America helps secure and distribute 10 meals to people facing hunger.

Amount donated: $30,000 = 300,000 meals

World Widlife Fund

World Wildlife Fund (WWF) is the world's leading conservation organization working in nearly 100 countries to develop and deliver innovative solutions to protect people, wildlife, and the environments in which they live. WWF helps communities conserve their natural resources, protects and restores species and their habitats, and ensures nature is valued in local and global policy making.

Amount donated: $30,000

Australian Red Cross

The Australian Red Cross is a humanitarian organization dedicated to bringing communities together and making a genuine difference in people's lives. The Red Cross provides aid when disaster strikes, advocates for laws that protect humanity, and provides safety and support to those who need it the most.

Amount donated: $30,000