All About BFCM '23 – Vitality Athletic Apparel

All About BFCM '23

All About BFCM '23

It's here!

The sale you’ve been waiting for is finally here! Starting Monday, November 6, 2023, you can save up to 70% on recent launches, all-time favorites, great gifts, and more during our BFCM ‘23 sale. This is the big one, people!

This sale is your chance to grab more of the pieces you love, add new color options to your wardrobe, be daring, make discoveries, try styles and fabrics you’ve been curious about, and snag great gifts for the holidays. And if you’re new to Vitality, there’s no better time to give our inspired athleisure a try.

Here's just a small taste of the deals you'll find:

Up to 25% off our top-rated Cloud II™ line

Up to 20% off our smash-hit jumpsuits

Up to 25% off trousers

Up to 70% off leggings

Up to 70% off bras

Up to 20% off high-performance Vitality Pulse™ pieces


Up to 50% off next-to-naked Daydream pieces



Up to 50% off our Cosmopolitan x Vitality collection

Up to 60% off our Evoke + Formation seamless performance pieces


Up to 25% off Synergy tops

Up to 70% off Accessories


With savings this big, we highly recommend shopping early. Our Early Access private shopping window will be open to SMS subscribers from 9:30–10 am MT November 6th, with General Access opening at 10 am. So if you haven’t signed up for texts yet, you can fix that here.

PSA: If you’re looking for a way to simplify holiday shopping for your friends and family (and get exactly what you want), it’s easy to share your Vitality Wishlist. Just click the heart icon next to your favorite pieces to add an item to your Wishlist, then log in to your customer account to save and share your picks.

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