With thousands of five-star reviews, Vitality’s Cloud line is our fan-favorite signature fabric. They say don’t mess with a good thing, but this year we’re on a mission to upgrade everything.
In Cloud II, we’ve completely re-engineered our classic Cloud fabric, loading it with new features: improved flexibility and durability, a lighter weight, sweat-wicking and antimicrobial technologies, recycled content, a marshmallow-soft handfeel, and just enough compression to make it perfect for every level of activity. Cloud II fabric also holds richer colors, making for brighter brights and blacker black leggings than ever before.
To give the Vitality Fam a peek behind the scenes of this major upgrade, we sat down with Alexa, our Director of Product, to chat about Cloud II.
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Upgrading our signature Cloud fabric has been a real labor of love. Can you talk us through what’s changing and what’s staying the same?
The new Cloud fabric is made with recycled materials and a more luxurious handfeel. The fabric feels just like a marshmallow. This fabric is squat proof, anti-microbial, sweat wicking and fast drying. We are obsessed!
For Vitality customers who love their current Cloud pieces, what can they expect from Cloud II?
We are introducing a new Cloud Scoop Bra and Tank. All of the Cloud pieces are intended to be worn “everywear.” They are intended for lifestyle but also serve the purpose of working out. The interior elastic band is SO comfortable that it hardly feels like you are wearing a bra. It’s a woman's dream come true! And the newest color palette consists of very bold and exciting colors which we are personally very excited about.
Designing for everyBODY lies at the heart of Vitality’s mission. How does this upgraded Cloud II fabric contribute to a more body-inclusive product line?
The fabric is so comfortable on the body and really accentuates your assets. Plus we’ve made a few subtle changes to the fit so that Cloud II will be even more of a perfect fit than Cloud I already was. We feel proud that every girl will want to wear this collection and feel confident wearing every piece.
Cloud II will join Daydream line in featuring recycled materials. How important is sustainability to Vitality’s new product pipeline?
Sustainability is huge to us! We are continuously branching out to new ideas to improve our impact. Stay tuned for much more to come!
Vitality’s Cloud line already has thousands of 5-star reviews and a tribe of diehard fans. Some might say it’s risky to mess with a good thing. What inspired us to take that risk?
This is the fabric we have always dreamed of finding since the start of the company—we feel very confident that customers who love the original Cloud fabric will be obsessed with Cloud II.
The luxurious fabric will make you want to wear these pieces all the time. The samples we received at the office have been such a huge hit. We never want to take them off!
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This first Cloud II collection drop of 2023 also includes vivid new colorways and subtle upgrades to the fit of our classic Vitality Cloud Pant leggings, Volley Short, Scoop Bra and Tank.
The Cloud II Pant is the all-time Vitality Fam-favorite women’s athletic legging. It features a high-waisted, double-lined waistband that provides support and holds legging in place without digging in. The Glute Contour Seam™ defines the waist and accentuates the glutes for definition where you want it. It also features an anti-cameltoe design with no front seam for coverage where you need it and medium support and compression to move with you through every phase of your day.
The Cloud II Scoop Bra is a classic scoop sports bra with adjustable straps and removable padding to support your needs. Its ultra-soft and flexible underbust band hugs the body without digging in, and it provides medium support and compression to move with you through every phase of your day.
The Cloud II Scoop Tank has adjustable straps and removable padding to support your needs, a built-in shelf bra with ultra-soft and flexible underbust band that hugs the body without digging in. It’s a mid-length tank top with medium support and compression to move with you through every phase of your day.
The Cloud II Volley Short has a high-waisted, double-lined waistband that provides support and holds legging in place without digging in. Our signature Glute Contour Seam™ defines the waist and accentuates the glutes for definition where you want it, plus our anti-cameltoe design has no front seam for coverage where you need it. The graded inseam is designed to hit at your upper thigh, and it provides medium support and compression to move with you through every phase of your day.
For more on the design, check this out:
Upgrade available January 19, 2023 at 10am MT! And if you haven't signed up for Early Access yet, do it now!
