Our Cloud IITM Bonus Drop June '23 collection is an extra special one. It was inspired by you, our Vitality Fam! We loaded it with restocked styles and throwback colorways—plus design upgrades—that you’ve requested. And we even added a few brand-new pieces for good measure.There are so many collection features that you're going to love: the return of our Royal and Fuchsia colorways, the debut of the Vitality Cloud II Pant in Short and Long lengths, new colors of our instant classic Cloud II Jumpsuit and Cloud II Tennis Skort, not to mention Midnight restocks galore!
You'll definitely want to check out our Cloud IITM Bonus Drop June '23 lookbook for a sneak peek at the whole collection, but in the meantime, we sat down with Director of Product, Alexa, for a deep dive into three new Midnight-only pieces that will be launching with the collection: the Cloud II Form Bra, Cloud II Form X Bra, and Cloud II Maternity Pant.
Around the office, you’ve been saying that the Vitality Cloud IITM Form Bra and Vitality Cloud IITM Form X Bras are the most comfortable things you’ve ever worn, so I know how excited you are for the Vitality Fam to get to try these pieces. Talk us through what makes them so special and how would you compare them to our other bras?
I can’t emphasize how comfortable these pieces are! The seamless design and molded cups are so effortless—you never have to worry about the foam pads coming out in the wash!
The bras can be worn as everyday bras but also can be worn to exercise in. The Cloud II Form Bra has adjustable straps while the Cloud II Form X Bra has wider, cross back straps which provide additional support. The Cloud II Form X Bra also features a longer design to provide more coverage. The front and back panels strategically cross over so that the bra is not constrictive regardless of what type of movement you're doing.
I am so obsessed with these bras and I think our Vitality fam will be too!
I know you and the rest of the design team are also really excited to debut the Vitality Cloud IITM Maternity Pant. Compared to our past high-rise maternity-style pants, what makes the Cloud II Maternity Pant such a game-changer?
This maternity pant is very exciting for us. I actually fit the samples on Taylor while she was pregnant, so that I could get detailed feedback from an expecting mother. So this piece is very close to all of our hearts!
The Cloud II Maternity Pant has an extra-long, curved waistband that's just perfect for expecting and new mothers as your body is transitioning. But what's truly game-changing is that it has a silicone panel applied to the back interior waistband that acts as a kind of suspension system to provide extra back support.
And obviously this piece has all of the classic Cloud II features that are especially beneficial in this case: super-soft marshmallow handfeel, sweat-wicking and antimicrobial properties, BPA-free and majority recycled materials, and just the right balance between stretch and compression.
In response to customer feedback, we’re also releasing design tweaks with some of the style restocks in this collection. Could you tell us about those?
After reviewing customer feedback, we have updated the fit on the Vitality Cloud II Scoop Bra, increasing the height of the front panel to provide more coverage and support for your body.
We're also excited to announce that we're going to have the classic Midnight black Cloud II Pant in Short and Long inseam lengths!
And, finally, in this Bonus Drop we’re getting some new additions to our accessories line as well, the Vital Bum Bag and Vital Gym Towel. I know that even simple pieces like these always get the full Vitality treatment, so what special design details or finishing touches should our audience not overlook?
The Vital Bum Bag is the perfect bag for on the go. It features a removable AND adjustable strap so you can wear this as a crossbody bag or around your waist. The bag has a top zip closure so you don’t have to worry about your personal items falling out while you are active. Plus, there's an external zipper pocket as well as internal mesh pockets to help secure your items.
The Vital Gym Towel is the perfect towel for those sweaty workouts. The fabric consists of a super-absorbent microfiber which soaks up sweat while also being extremely soft against the skin. The branding is debossed into the fabric for an extra design detail. And they come in a 3-pack of 3 different fun colors!
Cloud II Bonus Drop June ‘23 launches 6.27.23 at 10am MT on the dot. But if you missed out on any of these pieces the first time around then you already know your best chance to snag your favorite styles will be to shop during Early Access! So, if you’re in the U.S. and haven’t yet signed up for Early Access texts, do it now.