At the beginning of 2023, we made you a promise. We committed to spending the year leveling up every aspect of our operations—production, design, and service—and we’re proud to say we kept our word.
We upgraded the quality and performance of Vitality’s staple fabrics and introduced new ones, set new standards for manufacturing consistency, overhauled our fulfillment and customer service processes, and debuted a groundbreaking new vision for a more sustainable and customer-centric design process, which we called The Vitality Color System™.
But that was so last year. If you know anything about us, it’s that, at Vitality, “leveling up” isn’t a goal, it’s a mindset. Constant innovation is in our DNA.
So get ready for another epic year. 2024 will be full of our best designs yet and even bigger steps forward, and we’re kicking it off with one of the year’s foundational collections: Cloud II™ Winter '24.
When we began conceptualizing Cloud II Winter ‘24, our ambition was to elevate Cloud II to iconic status.
So we assembled this collection piece by piece—from staple base layers to versatile and comfortable outer layers—to meet everyBODY’s every wardrobe need. This is truly a one-stop-shop collection. And since every piece pairs back to previous collections (and anticipates future ones!) the mix-and-matching opportunities are literally endless.
So for its versatility, durability, and comfort, we chose our signature everywear fabric, Cloud II™. Our customers’ all-time favorite fabric, Cloud II is specifically engineered for go-to garments. It’s lightweight and marshmallow soft, supportive enough to withstand even your most aggressive workouts, and its unique fabric composition gives the perfect balance of comfort and resilience, which is why Vitality fans reach for their Cloud II pieces again and again and again.
Cloud II is also the perfect vehicle for this Winter collection because it includes a fresh batch of new shades to our Classic VCS™ color families, ones we’ll build upon all year. These are deep, rich colors like Wine, Sapphire, Iron, and Forest, as well as soft neutrals like Rose, Mist, Eucalyptus, and Fossil.
These colorways open up even more opportunities to enjoy timeless Cloud II greats that you already know and love, like the Cloud II™ Pant, Cloud II™ Volley Short, and Cloud II™ Scoop Tank and Bra, as well as more recent favorites like the Cloud II™ Court Jumpsuit, Cloud II™ Gather Jacket (now with thumbholes and an updated fit!), Cloud II™ Shrug, and Cloud II™ Corset Bra and Tank.
But this collection also includes some new exciting line extensions:
The Cloud II™ Foldover Trouser is a fresh take on our customer-favorite bootcut Cloud II Trouser, but with a foldover waistband for a more throwback vibe. For a neater look when the waistband is folded over, we’ve simplified the glute seam for this piece, and the high-rise fit offers an extra layer of support for the midsection.
As our Director of Product, Alexa, puts it, “This is kind of a choose-your-own-adventure piece, where you can wear it as low or as high as you want.”
The Cloud II™ Strappy Bra offers a fully open back with criss-cross straps for a sexy and feminine look but with all the marshmallow-like comfort of Cloud II fabric.
And then to give you even more ways to slot these styles into your permanent rotation we’re including new layering pieces as well!
After the massive response to our Vitality Puffer Jacket, we couldn’t wait to bring you the Vitality Puffer Vest. It’s mandatory winter wear. Water-resistant and quilted to seal in heat, it features fleece-lined snap pockets and cinches for a cropped look. Plus it has even more 100gsm imitation silk cotton fill than its Jacket cousin for bonus warmth, and it comes in the same foundational colorways as our staple Cloud II pieces for the perfect monochrome winter ‘fit.
The Basis Long Sleeve is the latest addition to our Basis line of premium basics. Like all the Basis pieces, this new Long Sleeve takes a simple long-sleeve tee and elevates it to a style classic thanks to its lightweight and tailored fit, 4-way stretch, and slightly cropped length.
Then, to add a luxurious final touch to an iconic winter collection, we’re excited to introduce our new Ember Cardigan and Ember Crop Sweater in an ultra-versatile Oat Marl colorway. Our customers have been asking for more Vitality-quality lifestyle pieces to go with our activewear lines and these do not disappoint. With anti-pilling properties, so you can confidently wear your Ember pieces as much as you want, which—fair warning—will be constantly. They are just. so. freaking. soft. “I personally can’t wear a lot of sweaters because they’re so itchy,” Director of Product, Alexa, says, “but this fabric is so crazy soft and comfortable.”
General access to Cloud II ™ Winter ‘24 will open 1/25 at 10am MT, with Early Access private shopping starting at 9:30am MT. And if this launch is anything like our last one (IYKYK) early size and color sellouts aren’t just possible, they’re likely, so if you’re in the U.S. and not yet signed up for Early Access texts, do yourself a favor and remedy that right now.