Behind the Design, Ep. 24: Vitality's Maternity Line

Behind the Design, Ep. 24: Vitality's Maternity Line

Behind the Design, Ep. 24: Vitality's Maternity Line

Baby Your Bump

When we first dropped our Cloud II™ Maternity Pant last year, it became an instant game-changer for thousands of women. 

Pregnancy is a time when every bump in comfort matters. If you know, you know. And believe us…we know. Because Vitality's Maternity line wasn’t just designed for pregnancy, it was designed during pregnancy. We meticulously fine-tuned it throughout our Co-Founder Taylor’s own pregnancy, so you can be sure every detail has been thoroughly stress-tested.

What makes the Maternity Pant such a marvel of comfort is the advanced Cloud II™ fabric that gives just the right balance between compressive and stretchy with a marshmallow-soft feel. Then we gave it smart design details like a contoured high-rise fit, under-belly seam, raw-cut ankle openings that don’t dig, and an embedded silicone lumbar panel that acts like a built-in suspension system for your tired lower back.

We couldn’t believe what an overwhelming response we got when we first debuted the Cloud II™ Maternity Pant. And the reviews have been everything we hoped for:

“Fabric feels like butter and the compression is just right in all the right places. Highly recommend” – Michele

“I’m obsessed with these. They are so comfortable and so soft it literally feels like I’m not wearing pants but yet so supportive. I love that there is no constricting fabric around the ankle.” – Alexandra

“I was so nervous to splurge on these pants, but wow was it worth it!! I’ve tried a couple other maternity leggings that were half the price and half the quality. These have the cotton feel, but are so stretchy, yet I never have to pull them up like other leggings. The back support and seamless ankles are a nice touch as well. And as usual, the booty looks great! I may have to buy a second pair for my next pregnancy because I wear these 4 out of 7 days of the week!” – Olivia

“Oh my gosh, I can't even begin to describe how much I LOVE these. Just the right amount of support and compression to make me feel my best.” – Emily

If you’re among the unlucky many whose size has been sold out, you’re in luck: the Cloud II™ Maternity Pant (in a newly revamped no-front seam version!) will be back in stock 2.13.24 and this time, it’s bringing friends: Cloud II™ Maternity Volley Short and Maternity Biker Short!


All three pieces drop 2.14.24 at 10am MT on the dot! We’re stocking these pieces heavily, so listen to Olivia: “I may have to buy a second pair for my next pregnancy because I wear these 4 out of 7 days of the week!”

Related Articles