Behind the Design, Ep. 26: Swim Spring '24 – Vitality Athletic Apparel

Behind the Design, Ep. 26: Swim Spring '24

Behind the Design, Ep. 26: Swim Spring '24

Swim in the moment

We love winter, don’t get us wrong. Vitality is a Colorado company so we’re all about that mountain life. But still…after months of cold and snow, we’re aching for some sun. 

Just imagine it: You grab your bestie and head off to someplace warm where you can lay out with a good book, smell the salt air and the sunscreen, listen to the crash of waves, and just soak in some beach vibes without a care in the world. 

That feeling of getting away from it all, of basking in the pure freedom of a beach vacation was the inspiration behind our new Swim Spring ‘24 collection. 

When we set out to design Swim, we wanted to create a line that prioritizes comfort and adaptability. Our Co-Founder and Chief Design Officer, Chloe, explains it like this: “This collection is simple and practical. No weird strings and tan lines in places you don’t need them. Its priority is comfort and it’s designed specifically to make you feel confident in your own skin.”

But what truly sets Vitality’s Swim line apart is its adaptability. 

Most swimwear brands seem to think there are only two types of women: either confident and daring or shy and modest, with nothing in between. But Vitality Swim was created for women, by women. Which means we understand that ALL women are confident, shy, daring and modest and EVERYTHING in between. That’s why Vitality Swim gives you options for all your attitudes and pieces that adapt to your body’s changes throughout the day. 

For this debut Swim collection, we’re introducing two fabric lines: Oceana, an ultra-stretchy fabric with a scrunch texture, high flexibility, and good recovery, and Tropica, a more fashion-forward line with a smooth handfeel. 

Oceana offers casual, no-fuss pieces that flex to accommodate your body’s changes for a perfect fit every time, whereas Tropica gives more style-minded, detailed options for those times when you happen to be feeling yourself and don’t mind if people know it. 

And because we’re launching both lines in the same colorways—Hydra, Sangria, and Midnight—you can mix and match to create your own perfect pairings.

In this launch we’re introducing 5 Tropica pieces and 3 Oceana pieces:

Tropica Underwire Top – With underwire cups and removable pads, this is the top for when you want a little extra support and lift. 

Tropica Triangle Top –  With removable padding, this piece is great for everyBODY and can be tied in multiple ways for a fun twist on the class bikini top. 

Oceana Scoop Top – An easy-going top that keeps it casual with no padding, no fuss.

Tropica Mini Bottom – With a thong back and minimal coverage, this is the bottom for those “less is more” moments.

Oceana Midi Bottom – This is the piece for those who want a little more coverage and love a high-waisted bottom. Fits true to size but Co-Founder, Chloe, says, “If you prefer a really tight, snatched fit, you could size down.” 

Tropica Swim Skirt – A mini-length skirt with an elastic waist for additional coverage whenever you need a quick cover-up. 

Tropica Asym One Piece – An asymmetrical neckline and removable, adjustable tie make this a piece for the girl who wants full ownership over her look.

Oceana Scoop One Piece – With its scoop neckline and hig-on-the-hip bottom cut, this ultra-stretchy one-piece is, as our Director of Product, Alexa, put it: “Still a sexy mama—but just with a bit more coverage.”

Swim Spring ‘24 launches to the general public at 2.22.24 at 10am MT. But these pieces will go fast, so if you haven’t already, we highly recommend you sign up for Early Access private shopping, available only to text subscribers from 9:30–10am on the big day! 

Related Articles