Behind the Design, Ep. 27: Year of the Dragonfruit – Vitality Athletic Apparel

Behind the Design, Ep. 27: Year of the Dragonfruit

Behind the Design, Ep. 27: Year of the Dragonfruit

Isn't life sweet?

The return of spring has us feeling even more vibrant than usual. And when we say “vibrant” we mean it literally. Because if you’re new to Vitality, there’s something you need to know about us: We take color very seriously. 

With our new Year of the Dragonfruit collection, bold, vibrant color is the main attraction. Launching 3/28, this collection is all about emerging from hibernation and embracing the electric energy of spring. 

Year of the Dragon
fruit will include exciting colorways for new and returning pieces in our most popular lines Cloud II™ and Daydream.

The collection features 5-star fam-faves like the marshmallow-soft everywear Cloud II™ Pant, Cloud II™ Volley Short, Cloud II™ Shrug, and Cloud II™ Convertible Bra and Tank as well as the lightweight, next-to-naked Daydream Block Volley Short and Daydream Block Pant.

We’re also introducing brand-new styles just in time for spring: 

Cloud II™ Game Skort – A simple A-line design with a built-in short, cute side-slit detail, and concealed side pocket

Cloud II™ Y Bra and Tank
– With Y-shaped straps for additional support and extra lift 

Daydream Sweetheart Bra and Tank
– Featuring a new “sweetheart” neckline, contrast stitching along the bust, and adjustable straps

The Cloud II pieces feature a rich new purple colorway, Dragonfruit, as well as the wildly-popular throwbacks Seafoam, Lime, and of course Midnight, while the Daydream pieces will come in two new marled colorways: Wildberry and Sour Apple.

Our color obsession extends well beyond the Year of the Dragonfruit collection. To make sure you get as much usage as possible out of your Vitality pieces, we fit every new collection within a holistic design framework we call The Vitality Color System®

With two color palettes to meet your every mood, Classic and Bold, the VCS™ spans seasons, fabric lines, and collections to guarantee that every Vitality item you buy pairs back perfectly to others in our existing catalog while also anticipating future launches. Our ultimate goal? Maximum mix-and-matchability.

Year of the Dragonfruit is everything you love about the VCS distilled into a single collection. It contains new Bold Palette colorways that pair back to past collections, new styles that mix perfectly with others in our existing catalog and across product lines and even—no spoilers—future launches too.  

The Year of the Dragonfruit collection launches to the general public 3.28.24 at 10am MT. But these pieces will go fast, so if you haven’t already, we highly recommend signing up for Early Access private shopping—for text subscribers only—from 9:30–10am on the big day!

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