Behind the Design, Ep. 30: Coastal Cloud II – Vitality Athletic Apparel

Behind the Design, Ep. 30: Coastal Cloud II

Behind the Design, Ep. 30: Coastal Cloud II

Make Waves

Consider yourself warned: These next few months of Vitality launches will be back-to-back bangers. Summer is always a season of possibility, and that’s especially true for our upcoming summer collections. You’ll see us stretching our limits and breaking new ground, with tons of adventurous new looks and wild explorations in color coming your way.

And we’re kicking it all off with a trip to the coast in our new Coastal Cloud II™ collection

As long-time Vitality customers know, our Cloud II™ line is getting more and more popular, with new pieces frequently selling out within minutes of new collection drops. That’s why this collection is all about newness! The Coastal Cloud II™ collection expands your wardrobe of summer staples with a full range of brand-new Cloud II™ and Basis styles, fresh colorways, and new ways to wear this incredible fabric. 

Plus, we’re even dropping new Vital and Prime pieces for the guys!

This collection is all about expanding your wardrobe of summer staples with brand-new Cloud II pieces in our most versatile colorways. Our customers’ all-time favorite fabric, Cloud II is specifically engineered for go-to garments. It’s lightweight and marshmallow soft, supportive enough to withstand even your most aggressive workouts, and its unique fabric composition gives the perfect balance of comfort and resilience, which is why Vitality fans reach for their Cloud II pieces again and again and again.

In this upcoming Coastal Cloud II™ collection, the new Cloud II™ styles include:

Cloud II™ Square Jumper – This is the most versatile jumper we have made to date. We used one of our all-time most popular bras as the foundation for the design, then made the inseam slightly longer than our other jumpers—in between a biker and volley length—to make it more wearable out and about, and then upped the versatility even more by adding adjustable straps so that all the gals, no matter their torso length, can feel like this piece was made just for them.

Cloud II™ Square Dress – This is our all-in-one. After a year in the sporty dress department, we’ve taken all the feedback we’ve ever received and created the ultimate sport dress. Adjustable straps, our all-time best-selling bra silhouette, our fan-favorite Cloud II™ fabric, the perfect length, pockets, it’s got alllll of it. 

Cloud II™ Foldover Pant & Volley Short – Our new Foldover Pant and Volley Short are the ultimate in versatility. Low rise, mid rise, high rise, you can choose for yourself how you want to wear them. Worn high, you get a little extra tummy coverage. Low around the hips, you get that perfect throwback vibe. And because they come in our everywear Cloud II™ fabric, no matter how you wear them, you know you’re getting that marshmallow-soft comfort.

Cloud II™ Contour Bra & Tank – With our Cloud II Contour Bra and Tank we took our top-selling bra and tank and added a bit of detail to elevate thosee designs to the max. Adding shaping elements to a bra always seems to come at the cost of comfort. But with these styles, we accomplished the impossible, adding an underbust detail that adds shape and definition without sacrificing any of the trademark comfort you expect from Cloud II. Take it from Alexa, our Director Product: “I mean it, these might just be my favorite pieces we’ve ever designed.”

Returning Cloud II styles with expanded color options:

Cloud II™ Game Skort – This flirty and functional summer staple is back in new foundational colorways.

Cloud II™ Shrug – The perfect layering piece to have handy on a summer night, the Cloud II Shrug, with its cute bolero cut and thumbholes, now comes in even more colorways. 

And because no summer look is complete without a top-tier tee or tank, we’re also dropping new Basis pieces in our universal colorways, Midnight, Snow, and Heather Grey. With our new Basis Full Tee and Basis Rib Full Tank, we heard you loud and clear: not everythingggg can be cropped. Ok, we get it. That’s why the new full-length Basis styles go a few inches over the pant line so that no tummy shows—but still hits at the perfect spot to still flatter your waistline. 

Plus, this collection includes new men’s pieces:

Men’s Vital Tank Following the debut of our redesigned Men’s Vital Tee, comes the brand-new (again!) Men’s Vital Tank. Our new Vital fabric is a next-generation natural fiber made of renewable cellulose from sustainably managed beech forests. It’s softer and more durable than cotton, more environmentally friendly than synthetics, quicker drying, stretchier, stronger, silkier, and lighter weight. Long story short, everything you want in a tank top, it’s more of that.

Men’s Vital Tee – Our Men’s Vital Tee is one of those rare products where you absolutely should believe the hype. Listen to our Integrated Marketing Manager: “Our design team was hyping this product so hard during development that at first I was pretty skeptical. But when I finally tried it on, I got it. It’s just so soft, and the fit is absolutely insane. When my wife first saw me in it, I’m not kidding, she literally gasped.” This collection introduces the Vital Tee in new heathered colorways. 

Men’s Prime Train Short – Our 5-star flagship men’s short features our ultra-soft, ultra-breathable Prime fabric and a mesh liner for added support. And with this collection, we’re adding even more color options for what one Vitality customer called, “the best men’s short out there.”

Coastal Cloud II™ launches Thursday, June 13, at 10 am MT. And to help you get even more wear out of the pieces, our design team has curated a selection of mix-and-matchable items from our back catalog. These “Pair Perks” will be available at 15% off on launch day through June 15th! 

To make sure you get your favorite pieces before they sell out, make sure to sign up for our Early Access private shopping from 9:30–10 am MT, exclusively for text subscribers. If you live in the U.S. and haven’t already, sign up now.

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