There’s just something about a summer sunset. When the day begins to fade and the light hits exactly right, the whole world just seems to glow. It’s no mistake they call it the “golden hour.”
That magical quality was the inspo behind Vitality’s new Golden Hour collection.
With over a dozen new Cloud II™ and Daydream styles and a color palette full of warm, sunset shades, the Golden Hour collection—like its namesake—makes everybody look good.
“We’re super excited for this collection,” says Vitality’s Director of Product Alexa. “People have been asking for yellows and oranges for a while now, so we really worked hard to get this collection just right.” So, Vitality fans can look forward to loads of newness with the Golden Hour collection: over a dozen fresh styles, colorways you’ve been craving, and exciting expansions of our most popular product lines.
Launching in Cloud II, our medium-support, medium-compression, marshmallow-soft everywear fabric are:
Cloud II™ Crew Tee, V Tee, & V Cropped Tee – Golden Hour will include the first-ever tees in our 5-star Cloud II fabric! All you Cloud II fanatics get what big news this is. It means marshmallow softness. It means the perfect balance between support and compression. It means sweat-wicking, quick-drying, UPF 50+ protection…. All in a TEE SHIRT! Prepare to get some new go-to tees with three debut styles: the Cloud II Crew Tee is a classic, easy tee with a double layer of Cloud II fabric for bonus compression, while the Cloud II V Tee and V Cropped Tee are single-layered with the added support of built-in bras with no-dig underbust bands.
Cloud II™ Crossover Pant & Crossover Volley Short – A tweak on our all-time top-selling Cloud II Pant and Volley, the Crossover Pant and Crossover Volley offer a cute v-shaped waistband detail. As CEO Taylor says, “We’ve done a lot of work on our crossover waistbands to get that detail just right,” and it shows!
Cloud II™ Crossover Bra – The perfect match to our Cloud II Crossover Pant and Crossover Volley Short, the Cloud II Crossover Bra is an updated racerback design that gives enhanced support for high-intensity activities and larger busts but with a keyhole detail and crossover underbust band for that extra-special something.
Cloud II™ Crossover Skort – What can we say, people LOVE our skorts. And the new Cloud II Crossover Skort might just be our best yet. We gave it a seamless, double-layered crossover waistband and slightly longer length than our Game Skort for that extra touch of support, comfort, and flirtiness—making it even more versatile for playing a few sets of pickleball or just running to the coffee shop. And it still has the built-in Cloud II shorts with side pockets that we know you love.
Cloud II™ Racer Jumper – Our one-pieces just keep getting better. The Cloud II Racer Jumper includes a few innovations that Vitality’s die-hard jumper fans are going to freak out over. Not only did we give this racerback jumper a cute keyhole detail and a slightly longer inseam, it’s also the first of jumpers to have pockets! Yep, you read that right. And as if that weren’t exciting enough, with the Cloud II™ Racer Jumper we’re expanding our line of Glute Contour Seams. Appropriately called the Bubble Butt Seam™, this new design features a slightly more rounded shape, outlining and defining the glutes for a brand-new way to accentuate your assets.
Launching in our low-compression, next-to-naked Daydream fabric are:
Daydream X Bra & Tank – With their straight-and-crossed combo straps, the Daydream X Bra & Tank offer a fresh, summery take on our classic Daydream Bra and Tank.
Daydream Shrug – Because you never know where your summer might take you, we’re adding a new lighter-weight version of our classic bolero-cut shrug in next-to-naked Daydream fabric. With fortified thumbholes and a marled Peach Lemonade colorway, it makes the perfect finishing piece to your Golden Hour look.
Returning favorites getting the Golden Hour treatment are our:
Golden Hour starts July 25 at 10am MT, with Early Access for text subscribers opening at 9:30am MT. If you want to capture the magic of Golden Hour, you need to shop early. So, if you haven’t already (and you’re in the US), make sure you've signed up for Early Access texts.
