At Vitality, we dream in color.
For us, color isn’t just some afterthought in our design process; it’s priority one. The way we see it, the colors you wear say something about who you are. They’re banners you wave to celebrate yourself. Color is how you connect to others, how you show that you belong, but it’s also how you set yourself apart.
Put simply, color is you.
That’s why we obsess over every new shade we launch and why we’re so proud of The Vitality Color System®, the holistic design framework we use to ensure that each Vitality piece you own mixes and matches perfectly with both past and future styles from our catalog to create an effortless everyday wardrobe that is uniquely and undeniably you.
Our next collection is a gift to all our fellow color-obsessives out there. Introducing Vitality’s new Dreamy Cloud collection.
Dreamy Cloud brings out the softer side of our fall color palette with shades like Sage, Antler, Ocean, Thistle, and Paprika. These subtler, more feminine shades match back perfectly to the deep, rich anchor colors of past Vitality collections and can also be mixed in a single outfit to create exciting new color pairings.
With this collection, we’re giving the Dreamy treatment to staple Cloud II™ styles like our all-time 5-star hero Cloud II™ Pant, bootcut Cloud II™ Trouser, and Cloud II™ Volley Short.
We’re also offering fresh, feminine takes on classic Vitality designs that are perfect for finishing off any fall fit: the Cloud II™ Gather Jacket, with its fitted silhouette and flattering ruche detailing, and the ultra-supportive double-layered Cloud II™ Crew Tee.
But Dreamy Cloud also introduces a few brand-new, soon-to-be classics:
The Cloud II™ Laceup Bra & Tank offer a new twist on our popular Strappy Bras, with a scoop neck and adjustable double criss-cross straps for a cute open-back look.
As with all of our fall collections, Dreamy Cloud includes new layering pieces for navigating unpredictable autumn weather.
The new Vitality Remedy™ line uses a lightweight French terry fabric with a slightly vintage, worn-in look. It has a drapey feel that makes it perfect for the breezy transitional fall season before you need anything heavyweight or insulating.
Debuting in Dreamy colorways Washed Antler, Washed Thistle, Washed Ocean, and Washed Midnight are our Vitality Remedy™ Half Zip, with its kangaroo pocket and drawcord hood, and Vitality Remedy™ Jogger, with its pintuck detailing, princess seams, and side pockets.
Dreamy Cloud launches Tuesday, October 15, at 10 am MT. And to celebrate, our design team has curated a selection of mix-and-matchable items from our back catalog to give you even more pairing options. These “Pair Perks” will be available at 15% off on launch day through October 17!
To make sure you get your favorite pieces before they sell out, make sure to sign up for our Early Access private shopping from 9:30–10 am MT, exclusively for text subscribers. If you live in the U.S. and haven’t already, sign up now.
