At Vitality, we never compromise style for comfort. And vice versa. Good thing our custom-designed fabrics let us do just that. Looking fantastic while feeling fantastic is kind of our whole thing.
Our new Effortless collection is exhibit A.
From our signature Cloud II™ fabric to the new Vitality Essence™ cotton blend, Vitality makes comfort feel elevated. Flowy shapes. Details designed to move with you. This collection is for the woman who lives in motion—graceful, grounded, and never off-duty. Because softness is strength, and style should never slow you down.
Effortless introduces new ways to build outfits that feel like loungewear but look stylish and...well, effortless.
We start with our signature Cloud II fabric. This is our all-time top-rated fabric for a reason. It’s buttery soft and made for go-to garments. The Effortless collection brings you a new Cloud II™ Relaxed Trouser.
With its roomy fit through hips and legs, multiple inseam length options, and—of course—a Signature Glute Contour Seam®, the Relaxed Trouser is made for transitioning from comfy-at-home to out-and-about without missing a step.
Next, we’re so excited to introduce a new loungewear-meets-lifestyle fabric: Vitality Essence.
We’ve been on the hunt for a fabric like Vitality Essence for years—a cotton blend with enough weight to give a structured, elevated look while still offering lounge-level comfort even in warmer months. And, honestly, we nailed it.
You’ll definitely be seeing more of Essence in the future, but in this debut collection, we’re bringing you 3 styles, all in our Classic Oxford colorway and a new limited-edition Butter colorway that is going to be mandatory this summer!
Vitality Essence Palazzo Pant – With a wide leg, smocked elastic waistband, drop yoke, raw hems, and deep side pockets, for a combo that just oozes sun-soaked Mediterranean vibes.
Vitality Essence Scrunch Tee – A perfect easy summer tee with a loosely tailored full-length fit with subtle ruching on the sides to keep you feeling comfy and looking great, no matter what.
Vitality Essence Wrap Dress – A quick step-in-step-out summer dress with a built-in bralette and shorts liner—plus a sexy scoop back and mock wrap detail that elevate it just right.
The Effortless collection launches Thursday, July 17th!
