Behind the Design, Ep. 51: Vitality Daydream® Haven

Behind the Design, Ep. 51: Vitality Daydream® Haven

Behind the Design, Ep. 51: Vitality Daydream® Haven

Power With Purpose

Movement is a gift you give to those you love. Every rep. Every drop of sweat. The fire in the muscle. The ache in the lungs. You don’t do it for yourself. You do it for them. So that when they need you, you’re there with the strength to lift them up. To hold firm. To be a fortress. 

We see you. The Vitality Daydream® Haven collection is a celebration of those who prove every day that movement is love. It features new styles and colorways in our most flexible and lightest-weight activewear fabric, Vitality Daydream®. It also adds new Daydream styles to our cult-hit maternity line and introduces our first-ever maternity tops, specifically designed for active moms-to-be.

Haven is a comfort-first collection truly made for every woman and every type of free-flowing movement. Vitality Daydream is our comfort-first, next-to-naked fabric. It’s feather lightweight, with low compression and a buttery-soft handfeel—making these pieces excellent for low-impact activities and lifestyle wear. 

It introduces two versatile marled colorways—Cookies and Cream and Spearmint Tea—to the Vitality Daydream line, for both new and returning styles:

Vitality Daydream® Pant – The ultimate leggings for any free-flowing movement or everyday wear. Made from a unique balance of majority recycled nylon, polyester, and lycra fibers to prioritize comfort above all. That means max stretch, max flexibility, and max softness.

Vitality Daydream® Volley Short A classic mid-thigh volley length gym short specially engineered for stretch, flexibility, buttery softness, and light compression. It’s an ideal combo for low-impact workouts like pilates or yoga or whenever you want that next-to-naked feel.

NEW: Vitality Daydream® Scoop BraOur refreshed scoop bra design is now available in Daydream fabric. It features adjustable shoulder straps that connect at the back rather than in the front, giving a sleeker, cleaner, more refined finish.

NEW: Vitality Daydream® Gather Longline Your underbust will thank you. Truly built with comfort in mind, this longline bra has ruching along the sides and mid-line to give a distributed hold that’s supportive, comfortable, and sexy. Some clothes push. Some pull. This one just lets you be.

NEW: Vitality Daydream® Maternity PantWe’ve taken the features you love from our classic Cloud II Maternity Pant, the extra-high-rise waistband, underbelly seam, and silicone panel for built-in back support, and made the first-ever maternity pant in our lightweight, next-to-naked Daydream fabric. 

NEW: Vitality Daydream® Maternity Rider Short – Just like the Vitality Daydream Maternity Pant, but in a rider-length short for warmer weather. Because it can get hot when you’re building a baby!

NEW: Vitality Daydream® Maternity Bra – Our first-ever top specifically designed for moms and moms-to-be! Comfy enough to sleep in with an easy on-off design that comes in clutch for nursing in the middle of the night, plus an easy-open, hands-free pumping feature. It’s a new mom must-have.

The Haven collection launches Tuesday, July 29th, at 10am MT (12pm ET). But Shop Vitality app users and SMS subscribers get exclusive Early Access from 9:30–10am MT (11:30am –12pm ET). 

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