Some days you wake up and discover that you’re just feeling yourself. You’re you—but lighter, easier, freer. Your movements fall into a perfect rhythm. You want to skip, spin, laugh. You feel like jogging on the beach barefoot. It’s one of those days when food tastes magical, your hair finally cooperates, the mirror winks back, and your inner light radiates.
That’s the feeling we set out to capture in Pure Glow, Vitality’s next collection of deliciously soft, elegantly radiant athleisure.
Featuring new activewear you’ll have to feel to believe and elite-level loungewear, Pure Glow is as luminous as you on your best days.
For long-time Vitality fans, Pure Glow will come as a revelation. It features new colorways for our signature Cloud II line dyed using a unique washed treatment to create our softest Cloud II styles yet. If standard Cloud II feels like butter, these washed Cloud II colorways feel like whipped butter!
New washed colorways, Peach Fuzz Washed, Pear Washed, and Mink Washed are available for two classic Cloud II styles, Cloud II™ Pant and Volley Short, plus the new Cloud II™ Panel Longline, a racerback longline that gives added coverage while lifting the girls AND giving ultimate support, which is very hard to do in a bra.
Pairing perfectly with the washed Cloud II styles are two new pieces in our lightweight, more compressive Cloud II Rib fabric.
The Cloud II™ Rib Cinch Wide Leg Trouser has a cinch detail on the waistband that gives a unique look, while the ruching flatters the waist.
She also has our classic no-front-seam design, a loose-fitting leg with a gentle flare at the ankle, a raw-cut hem, AND—drum roll—she debuts with two inseam length options, Short (29 ½” inseam) and Regular (33 ½” inseam).
The Cloud II™ Rib Crew Tank is a high-neck tank with a sleek silhouette that flatters every body.
She has a built-in shelf bra and no-dig underbust band for all-day comfort. Each Rib style is available in the Pure Glow shades Sepia, Ivory, and Crocodile.
And to help you transition to the cooler nights of late summer, we’re introducing five luminous new layering styles from our Vitality Homebody line.
Homebody is a luxe 100% premium cotton French terry lounge line produced using a meticulous hand-dyeing process and tailored details.
The Vitality Homebody™ Dolphin Short has a unique high, double-layered waistband that adds a high-end, high-quality design detail, a dolphin hem that makes your legs look a million miles long, raw hems and a vintage washed look that gives this piece a “I’m not trying too hard” look.
The Vitality Homebody™ Bell Sleeve Top is an easy throw-on hooded henley with a cropped length, bell sleeves, raw distressed hems, and a dropped shoulder seam for a slouchy fit.
Similarly, the Vitality Homebody™ Wide Leg Trouser is simply too chic to stay home. She has a relaxed wide leg, high-waisted fit, side pockets, and that elegant vintage washed look.
And we haven’t forgotten the guys. Our Vitality Homebody™ Men’s Crew Top is great for summer nights. He has dropped armholes and shoulder seams for a stylishly slouchy fit, ribbed waistband and cuffs, and a vintage washed look.
The Crew Top is a great companion to the dream lounge pant, the Vitality Homebody™ Men’s Straight Leg, with its straight-leg pull-on design with adjustable shoestring draw cord, side pockets, and vintage washed look.
The Pure Glow collection launches Thursday, August 21st, at 10am MT (12pm ET). But Shop Vitality app users and SMS subscribers get exclusive Early Access from 9:30–10am MT (11:30am –12pm ET).
