Behind the Design, Ep. 63: Daydream Sundae – Vitality Athletic Apparel

Behind the Design, Ep. 63: Daydream Sundae

Behind the Design, Ep. 63: Daydream Sundae

You Deserve It

You don’t need a reason to treat yourself. And if you think about it, every occasion is special—or at least could be…if dessert is involved. That’s why our next Vitality collection is a celebration of indulging just because

Daydream Sundae is a tasty little treat.

Its centerpiece is our deliciously soft and feather-lightweight Vitality Daydream fabric in mouth-watering new heathered colorways: Chocolate Heather, Vanilla Heather, and Berry Heather. Absolutely irresistible.

Daydream Sundae introduces two brand-new Vitality Daydream® tops—the Scoop Tank and Bra—both with flattering scoop necklines and adjustable straps in accent colorways, plus removable pads and no-dig underbust bands for extra comfort.

Our fan-favorite Vitality Daydream® Pant and Volley Short are back in all three Sundae colorways for new ways to enjoy the features you keep coming back for: the Signature Glute Contour Seam® that accentuates your best assets, a high-rise waistband, and our classic no-front-seam anti-cameltoe design. 

Then there are some delicious mix-ins:

Introduced in our Cloud II Spring collection, Vitality Flow is a lightweight, semi-sheer, and beautifully textured layering line with a drapey, relaxed handfeel that moves with your body.

The new Flow Wrap Top is the perfect finishing layer for any Daydream Sundae set. Its crossover wrap shape, tie closure, and drapey Flow fabric make it a studio-to-street essential available in Espresso and Vanilla.

Finishing off the Daydream Sundae assortment is a new Berry Cream colorway for our popular Sportlite Tee. An easy throw-on-take-off crew-neck tee, our CEO, Taylor, calls the Sportlite, “the most buttery-soft, lightweight tee you’ve ever felt. It feels like you’re wearing nothing!” Wear it over a sports bra or tank to lock in your ultimate Vitality gym look.

Daydream Sundae drops Wednesday, April 29, at 10am MT / 12pm ET. But text subscribers and Shop Vitality app users get 30 minutes of private shopping during our Early Access window from 9:30–10am MT / 11:30am–12pm ET. 

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