Adaptability is one of the unsung measures of true fitness. Finding the right balance of strength, flexibility, and quickness boosts all-around performance and elevates every movement.
That’s the thinking behind our new In the Zone drop.
It’s a well-rounded collection made for well-rounded athletes, with versatile Cloud II styles that let you dial in your support level, new Breeze and Flow looks that get the layers just right, and new men’s pieces that give guys new ways to lock in with zero distractions. In the Zone is designed for all the ways you move.
We couldn’t be more excited to introduce a range of high-support Cloud II™ silhouettes to the lineup. The Core Low Bra (support level 3/5) that you fell in love with in the Cloud II Grounded collection returns along with two new higher-support companion styles: the Core High Bra and Core High Tank (support level 4/5) give you two additional ways to enjoy this phenomenal new racerback style. If you want less coverage and lighter support, stick with the Low Bra; if you prefer more coverage and higher support, opt for the High Bra or Tank.
All offer a sleek racer back and no-dig underbust band, and they pair perfectly with the classic Cloud II Volley Short—which is also available in In the Zone’s signature Rose Quartz colorway.
New Breeze and Prime pieces for women and men offer even more options for however you like to get In the Zone. Breeze and Prime are ultra-breathable woven lines. They’re loaded with premium performance details and are made for easy, free movement.
The Vitality Breeze® Pleat Short (women’s, 2 5/8" inseam) brings a high-rise, fully lined silhouette with a relaxed fit, side pockets, and a pleated front for a feminine, elevated look. The Vitality Prime® Men’s Motion Short with a 7" inseam—longer than other Prime shorts—is unlined with a relaxed fit, side pockets, and a secure zip pocket. Both are ready for the run, the hike, or the gym.
Next, meet the Vitality Flow™ Cinch Tank, featuring our textured, slightly sheer Flow layering fabric with a drapey, adjustable silhouette.
An adjustable side cinch lets you wear the Cinch Tank cropped or relaxed, giving you a versatile top layer that moves effortlessly from the studio to the street.
Finally, the Vitality Zephyr Men’s Tee debuts a brand-new men’s performance fabric: lightweight (160 GSM), with breathable micro perforations, a slightly slick handfeel to keep cool, and clean bonded neck and hem details. It’s crisp, technical, and built for movement.
In the Zone drops Thursday, July 9 at 10am MT / 12pm ET. No Early Access for this drop, so make sure to prep your picks and shop early!
