Behind the Design, Ep. 70: Unstoppable – Vitality Athletic Apparel

Behind the Design, Ep. 70: Unstoppable

Behind the Design, Ep. 70: Unstoppable

Attitude is Everything

Every elite athlete knows a secret: attitude is a difference-maker. If you don’t feel powerful you can’t be powerful. 

For our new Unstoppable collection, we set out to build that mentality into the designs themselves.

From confidence-boosting waistbands that hold you in without holding you back, to cutting-edge fabrics that fit and move like a second skin, to new prints that look as explosive as you feel, Unstoppable is built not just to support your workouts but to supercharge them. 

Unstoppable is a peak performance collection unlike anything you’ve ever seen before. Featuring groundbreaking activewear technology, smart designs, bold new prints and colorways, and fabrics engineered to streamline your workouts, it's is made to keep you laser-focused on your fitness goals.  

This collection marks the start of a new era in activewear. The Vitality Pulse® Sculpt Pant and Volley Short feature our new FreeSculpt™ waistband, a proprietary technology that makes you feel snatched and held in, but with enough stretch that you can move through any workout comfortably. The result is a soft, flexible support panel that snatches the waist, doesn’t roll, and gives light tummy control. 

The heartbeat of the Unstoppable collection is our Vitality Pulse® fabric. Built for you at your peak, Pulse is supportive, sleek, strong, and made to move. And the styles in this Powered drop—the Pulse Sculpt Pant and Volley Short (featuring our new sculpting waistband tech!), X Racer Tank, and Crossback Bra—are Pulse at its best, with smart design details like bonded seams, reflective trims, and raw-cut hems that let you work as hard as you want, with no distractions. 

In keeping with the cutting-edge nature of this collection, we’re excited to introduce a unique two-toned moiré print that comes alive in motion. Lightspeed debuts in two energies, Warm Lightspeed and Cool Lightspeed, which pair powerfully with the solid Raisin and Nocturne colorways in the collection.

While Vitality Pulse® is the hero fabric of the collection, we’re also introducing three new layering pieces to lock in your Unstoppable look. The new Vitality Linear Track Jacket and Pant offer a classic tracksuit styling, brought up to date with the medium-lightweight woven fabric and elevated details.

Then, the Vitality Flow™ Crossover Tank is a semi-sheer, lightweight top layer with an overlap detail for just the right amount of coverage.

Unstoppable launches Thursday, August 27, at 10am MT / 12pm ET. But text subscribers and Shop Vitality app users get Early Access starting at 9:30am MT / 11:30am ET. So make sure to sign up now if you want to score your picks.

Related Articles

7/8 vs Full-Length vs Crop Leggings: Which Length Is Right for You

7/8 vs Full-Length vs Crop Leggings: Which Length Is Right for You

Legging length affects more than aesthetics. Where the hem hits your leg changes how a legging performs during training, how it feels in different ...
Read more