It’s been a minute since we launched any new men’s pieces, but starting with our recent Traveler May ‘23 collection, Vitality’s men’s line is back! We’re launching new styles and colorways, updated fits, adding loads of performance and comfort tech, and—maybe most importantly—new and reengineered fabrics. This has been the most exciting month for Vitality’s men for a looong time.
And we’re keeping it going with Rise May ‘23. This collection includes the return of our Prime line for men, with a new Prime Train Short and Prime Jogger.
Both the Prime Train Short and Prime Jogger feature softer, more breathable fabric, sweat-wicking tech, recycled materials, improved fit, and subtle design upgrades like color-matched reflective striping and strategic ventilation for cooling airflow.
The Prime Train Short is especially notable, as it’s the reinvention of our all-time top-rated men’s Prime Short—just overloaded with upgrades.
Vitality’s Co-Founder, Steve Dilk explains, “The Prime Short is a staple piece for our Vitality Men's line, so when we upgraded this short, it was important that we really nailed it. We didn't want to change the fit drastically, so we leaned more heavily into improving the fabric itself. So the new Prime Train Short feels and looks better than the original. We also included sweat-wicking properties to the shell and the liner to ensure this short could handle tough workouts.”
“We put a lot of heart and soul into this piece to make sure it was perfected to a T!” says Director of Product, Alexa. “Every detail has been thought through.”
What Prime Short lovers will notice first with the new Prime Train Short is the fabric itself. It’s ridiculously soft, but tough, and with just the right amount of stretch.
“Due to the fabric composition, there is a very large amount of stretch and flexibility in the fabric making these pieces the perfect garments for any activity,” Alexa explains, “The polyester fabric is extremely lightweight yet very durable and wrinkle resistant. Polyester also dries very quickly which makes it great for those sweaty workout sessions. Plus, the new Prime fabric is majority recycled so this is a huge upgrade from our previous fabric.”
When you put on the Prime Train Short (and the Prime Jogger) for the first time, the next thing you notice will be just how comfortable they feel. “The Prime Train Short and Prime Jogger are lined with a soft, breathable mesh which makes this short so great to workout in!” she says.
And from there, it’s all the little details that—literally—shine: “Both styles feature a subtle color-matched reflective striping along the leg which not only adds to the sporty look but also provides a safety feature for running at night. Both styles feature an elastic, pull on waistband with drawcords to adjust the waist for your body, zippered side pockets to store your personal items along with laser-cut strategic ventilation on the back yoke for cooling airflow.”
Experience Prime for the first time all over again when Rise May ‘23 drops on 5.30.23 at 10am MT. The Prime Train Short (available in Jade, True, Ash, and Midnight) and Prime Jogger (available in Evergreen, Navy, Concrete, and Midnight) for men, both in sizes XS to 4XL.
This collection is going to sell out fast, so if you’re in the US and haven’t already, sign up for Early Access texts and set your alarm for a power half-hour of private shopping from 9:30–10am.
