Purpose Feb. '24 Lookbook – Vitality Athletic Apparel

At Vitality, we believe no woman should have to shrink to fit someone else’s definition of her. She can be whoever she wants to be. Our new Purpose Feb. ‘24 collection is a celebration of setting your own standards and making your own rules, of resisting easy definitions and deciding for yourself what gives you purpose. 

Go Behind the Design

For Your Highest-Octane Self:

Ascend II

Designed for high performance and functionality, our Ascend II fabric offers extreme flexibility, a sleek handfeel, and a medium compression that embraces your shape. And now with our new colorblock Ascend II Hue sets you can raise your mix-and-match game to new levels.

Power Any Purpose:

Midnight Washed

For our staple Ascend II styles, we're introducing a new black colorway with a softer finish for even greater wardrobe versatility.

The Wear to Your Why:

Cloud II™

With a new Cloud II™ Jumper and expanded color options for many fam-favorite Cloud II™ styles, our ultimate do-it-all fabric line now does even more.

Another 5-Star Classic:

The Cloud II™ Jumper

Just when you thought you had all the Vitality one-pieces you could ever need, we go and launch the new Cloud II™ Jumper, a volley-length version of the jumpsuit that customer Macie called: “A dream!! It is so flattering, and the compression is just right.”

For Rest & Recovery:


Engineered for savoring your me time or crushing your to-do list in total comfort, our Studio line returns with a new Studio Boxer Short and all-new Rosewood Marl colorway.

In a special bonus drop, new Baby and Toddler Studio Sets for when your me time includes your mini-me!

Purpose Feb. '24

Shop The Collection