Behind the Design, Ep. 25: Purpose Feb. '24 – Vitality Athletic Apparel

Behind the Design, Ep. 25: Purpose Feb. '24

Behind the Design, Ep. 25: Purpose Feb. '24

Own Your Why

Society has little room for complex women. If we have children, we're only allowed to be one thing: a Mother. If we take our jobs seriously, we’re just that: a Career Woman. Nothing less than 100%, 24/7/365 is allowed. We are either Gym Rats or Party Girls. Beauties or Beasts.

But as women, we contain multitudes. We are loving and we are ambitious. We are ultra-disciplined and we cut ourselves slack. We are whoever we want to be. 

At Vitality, we believe no woman should have to shrink to fit someone else’s definition of her. Every woman deserves to express her own infinite potential.  

Our new Purpose Feb. ‘24 collection is a celebration of just that: setting our own standards and making our own rules. Of resisting easy definitions and deciding for ourselves what gives us purpose. 

With its wide-ranging assortment of do-it-all everywear staples, comfy and casual fits for taking me time, and performance pieces for supercharging your highest-octane self, the Purpose collection has something for whichever “you” you feel like being today. 

Designed with all your potential in mind, Purpose Feb. ‘24 features:

  • Restocks and new pieces in our Cloud II™ line. These are some of our most versatile designs ever for powering you through your everyday routine in supportive comfort.
  • New Vitality Pulse™ sets. These high-performance activewear pieces pair with anything and keep you feeling energized, accomplished, and powerful.
  • Fresh colorways and new styles in our Studio line. These lightweight, elevated lounge sets are perfect for when you need to rest and reset or just casually crush your to-do list—and we’ve even got a special Studio bonus drop to make that quality time extra special.

Beginning with Cloud II™, the Purpose collection introduces an exciting new style, the Cloud II™ Jumper, in Midnight and Espresso, and brings back many of your all-time favorite styles like the Cloud II Jumpsuit, Cloud II Jacket, Cloud II Scoop Bra and Tank, and Cloud II Biker and Volley Shorts in new Classic colorways. 

For the first time since last summer, we’re introducing new styles in our Vitality Pulse™ (formerly Ascend II) line. Designed for high performance and functionality, our Vitality Pulse fabric offers extreme flexibility, a sleek handfeel, and a medium compression that embraces your shape.

The Purpose collection introduces three new styles: Vitality Pulse™ Hue Pant, Vitality Pulse™ Hue Volley Short, and Vitality Pulse™ Hue Bra in four striking new colorblock patterns that let you mix and match like never before. 

Also in Vitality Pulse, we’re debuting a new staple black—Midnight Washed—for our high-intensity essentials: the Vitality Pulse Pant, Vitality Pulse Volley Short, and Vitality Pulse Racer Bra and Tank

Last but not least, we made sure to include pieces for when pursuing your purpose requires a little time to rest and recover. Our Studio line is the ultimate in elevated casual, engineered for savoring your me time or crushing your to-do list in total comfort. 

The Purpose collection includes restocks of some of your Studio favorites like the Studio Zip, Studio Shrug, Studio Jogger with an updated waistband fit, and a new 3”-inseam Studio Boxer Short, in all our fam-favorite Studio colorways plus an all-new Rosewood Marl. 

And in a special bonus drop, we’re excited to include new Baby and Toddler Studio Sets for when your me time includes your mini-me!

Purpose Feb. ‘24 launches the general public at 2.22.24 at 10am MT. But these pieces will go fast, so if you haven’t already, we highly recommend you sign up for Early Access private shopping, available only to text subscribers from 9:30–10am on the big day! 

Related Articles