Cherry Jan. '24

That New Year's feeling—that anything is possible and you’re just the person to achieve it—is exactly what we tried to capture with our new Cherry Jan. ‘24 collection.

This collection is all about making bold declarations and refusing to be ignored. And nothing declares, “I refuse to be ignored,” quite as boldly as the deep, loud, passionate cherry red of the Cloud IITM styles in this collection.

Cloud II is our everywear fabric. It’s the perfect balance of medium compression, ultra-lightweight feel, and marshmallow softness. We’ve loaded it with the latest performance features, like 4-way stretch, anti-microbial and sweat-wicking tech, and UPF 50+ protection—plus we make it with BPA-free and recycled materials. But Cloud II has another special feature that’s on full display with Cherry Jan. ‘24: the ability to hold richer, more vibrant color than other fabrics. 

The true star of this collection is the new Cherry colorway. It’s bold and daring, yet still versatile—and we specifically chose it because it looks great with any skin tone. Vitality fans will be excited to rediscover some of their all-time favorites, like the Cloud IITM Pant, Cloud IITM Volley Short, and Cloud IITM Jacket in the Cherry colorway, and the Cloud IITM Court Jumpsuit, Cloud IITM Convertible Bra, and Cloud IITM Convertible Tank introduce fresh style possibilities. 

The Cloud IITM Court Jumpsuit is an exciting new addition to our line of Cloud II jumpsuits. Our jumpsuits have been selling out on day one since day one, and we know this one—with its scoop front and back, adjustable skinny straps, and fitted but flexible silhouette—will be just as big a hit. 

In the spirit of unlocking possibilities, this collection also sees the debut of our new Cloud IITM Convertible Bra and Cloud IITM Convertible Tank. We designed these pieces to adapt flawlessly to any style situation, whether it’s working out or going out. With their adjustable, removable, and criss-crossable straps, they can be worn 9 different ways. And for the Cloud IITM Convertible Bra, we even added extra elastic to the top and bottom hems in case you want to wear it as a tube top. For a finishing touch, heart-shaped adjusters act as a super-cute fem detail and a gentle reminder that this year, you’re going to follow your heart.

But after boldly putting ourselves out there, we all need to rest and recover. That’s why the Cherry Jan. ‘24 collection also includes new Cozy pieces! Our bestselling women’s Cozy Zip and Cozy Trouser as well as our unisex styles, the Uni Cozy Short, Uni Cozy Crew, Uni Cozy Zip, and Uni Cozy Jogger are back in new colorways Stone Marl and Bubblegum Marl.