Behind the Design, Ep. 31: Vitality Pulse™ Neon

Behind the Design, Ep. 31: Vitality Pulse™ Neon

Behind the Design, Ep. 31: Vitality Pulse™ Neon

Power On

Hey, we tried to warn you. These Vitality summer launches are NOT messing around. Case in point: the Vitality Pulse™ Neon collection.

Launching June 27, Vitality Pulse™ Neon is absolutely vibrating with main character energy. Its electric colorways—Neon Yellow, Neon Pink, and Neon Blue—and new summer styles refuse to be ignored. 

In keeping with the heart-pounding nature of these pieces, we’re excited to announce that we’re renaming our premium performance fabric from Ascend II to Vitality Pulse™.

All you Ascend II superfans, don’t stress. In changing the name of Ascend II to Vitality Pulse™, everything you love about the Ascend II line and styles will stay the same. We’re just rebranding it to better reflect this incredible fabric’s ability to match your highest intensity with strength, resilience, durability, and the ability to keep cool under pressure.

There could be no more fitting debut for Vitality Pulse™ than the Neon collection. These pieces are as high-intensity as they come:

NEW STYLE: Vitality Pulse  Mini BraFans of our 5-star Cloud II  Strappy Bra will absolutely adore the new Vitality Pulse Mini Bra. It has a slight sweetheart cut for a not-quite-bandeau silhouette and an irresistible open-back design. But the fully adjustable, crossed mini straps give it enough structural support and comfort that you’ll be reaching for this bra constantly.

NEW STYLE: Vitality Pulse™ Racer Longline – Our racer-back styles have always been Ascend II fan favorites, and we’re keeping that tradition going with the new Vitality Pulse Racer Longline. Longer than our normal bras but not quite tank length, the Racer Longline offers more coverage and even more support, making it ideal for our bigger-busted girls and for all those times when you want to hit your workout extra hard. 

“For all you long-time Vitality fans who’ve been begging for us to bring back the longline Define Top that stole y’all’s hearts back in 2018, you’re about to lose your mind over this!” – Taylor, CEO

NEW STYLE: Vitality Pulse™ Racer Jumper – The Vitality one-piece squad is getting a badass new member! The Vitality Pulse Racer Jumper has the same supportive racer-back design that all you shoulder showoffs crave. But we’ve given taken it up a level with a slightly longer inseam length (between volley and biker length) and raw-cut, no-dig (and no-roll!) hems. 

“Something I wanted to try during the sampling process of this product was a raw-cut hem on the thighs. For me personally, I prefer comfort over anything. Doing a raw-cut hem is super special because it not only achieves extreme comfort but the way it looks on body is beautiful. There is absolutely no digging on your thighs in any way shape or form AND it stays in place. I knew that it would be solving a problem in the industry and that’s what we have been about since day one! PS we wanted a longer inseam jumper this time around, so I’m excited to hear feedback on how you guys like it as well!” – Taylor, CEO

CLASSIC STYLES, NEW COLORS: Vitality Pulse™ Pant & Volley Short – These classic Ascend II styles are now the Vitality Pulse™ Pant & Volley Short! Both high-performance staples have the double Signature Glute Contour Seam™ that you love, a sleek handfeel, medium compression, and 4-way stretch, plus antimicrobial, fast-drying, sweat-wicking, and cooling properties. And now they come in new bold colorways: Neon Yellow, Neon Blue, and Neon Pink!

When we created these new Neon colorways, we knew you’d want even more ways to wear them, so the Neon collection also includes:

NEW STYLE: Energy Crew Tee – As easy-going as it looks with its slightly cropped, crew-neck shape, seamless body, and inset sleeves, the Energy Crew Tee is loaded with sleeper tech like antimicrobial and sweat-wicking properties, 4-way stretch, enhanced breathability, and UPF 50+ protection. Plus it’s made with 100% recycled material. Can’t beat that.

Pulse Neon launches Thursday, June 27, at 10 am MT. To make sure you get your favorite pieces before they sell out, make sure to sign up for our Early Access private shopping from 9:30–10 am MT, exclusively for text subscribers. If you live in the U.S. and haven’t already, sign up now.

Related Articles