Spring is popping and here at Vitality we're in a real baby-ducks-and-buttercups kind of mood! The days are getting longer, cold and snow are fading in the rearview, and we’re starting to see the first green shoots of the season.
This time of year always gets us so excited just to get out and be active any way we can. Spring makes us want to explore, to push our limits, to feel the sun on our skin. Spring is for emerging from hibernation, for thawing out and coming back to life, for starting fresh. For us, it’s the time of year to really put yourself out there—literally and figuratively.
That’s why we’re so thrilled about our new Vitality Pulse™ + Cloud II™ April ‘23 collection!
Featuring new additions to staple Vitality collections as well as upgraded fabrics, improved technology, and fresh prints to give you a whole new way to experience the Vitality Color SystemTM, this drop was specifically designed to inspire confidence, freedom, and a sense of reinvention.
The collection includes a new Cloud II™ Asym Tank and Cloud II™ Asym Bra in a striking asymmetrical style, but most exciting is probably the debut of our reengineered Vitality Pulse™ fabric!
With this upgrade we’ve taken one of our all-time top-rated fabrics to a whole new level. Vitality Pulse is redesigned for performance, with antimicrobial and anti-odor technology, improved flexibility, a sleeker handfeel, more durable construction, and majority recycled material. It’s just one more way Vitality is upgrading everything in 2023.
We asked Alexa, Vitality’s Director of Product, to take us behind the design of this collection.
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What was the design inspiration behind Vitality Pulse + Cloud II April '23?
We were really excited to bring newness this time around! Our goal was to add fresh styles and detail to our athletic wear while still serving up functionality. We are introducing brand new styles in our Cloud II fabric as well as introducing a new and improved Vitality Pulse fabric.
I’m very excited about the terrain-inspired prints for Vitality Pulse! They purposely pair back to the Cloud II tops, and they’re the first prints we’ve launched in the Vitality Color System, so it will be the first time our customers have gotten prints that mix color families. Adding these pieces to your wardrobe instantly expands the wearability of so many of the pieces from our recent collections!
Vitality Pulse has long been one of our most popular lines, but, just like we did with Cloud fabric, we’re giving it an upgrade. What kinds of new features can the Vitality Fam look forward to from this new Pulse fabric, and what will stay the same?
This Pulse upgrade is a game-changer. It’s more compressive and slightly heavier weight than the Cloud II fabric, making it great for higher impact activities.
We’ve added anti-microbial (or, anti-stink) properties to this fabric, and we also increased the amount of spandex so the compression is higher than before, with a greater recovery after being worn. The handfeel is very sleek—it holds up well to friction and hardly collects any lint at all—and we’ve added a distinct double Glute Contour SeamTM for accentuating your curves perfectly. Plus, it’s now made with majority recycled materials!
What are some of the “chef’s kiss” special finishing touches in the pieces in this collection that you don’t want anyone to miss?
The detachable strap on the Cloud II Asym Bra & Asym Tank is definitely a special feature. They're not only fashion-forward tops if worn without the strap, but are functional for working out when you add the strap back on for extra support.
I also LOVE that the Vitality Pulse prints can pair back with so many of our tops from our recent collections. The prints feature multiple colors from our Classic Palette making it so easy to find a matching top.
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In this drop, we’re reintroducing the classic Vitality Pulse Pant and Vitality Pulse Volley Short, with a double Glute Contour SeamTM and four patterned colorways that make for the perfect spring gym look, especially when paired with the Cloud II Asym Tank and Cloud II Asym Bra launching in matching colorways.
The Cloud II Asym Tank and Cloud II Asym Bra are designed for ultimate comfort and performance while putting a fresh angle on classic workout styles. They offer medium support and compression to flatter your figure, and a removable support strap lets you up the drama on the asymmetrical design.
These pieces (and…hint hint…a whole lot more) will be dropping 4/13/23 at 10am MT. If you’re not yet signed up for Early Access (and you're based in the U.S.), you can fix that right now.
